In 2011 James launched his music capture brand ‘From The Pit’ focussing on video since 2018. As a music videographer, his core services include live concert and festival video, music videos and documentaries. Recent work includes ‘Bird’s Robe: This Is Family‘ documentary series filmed around Australia and Europe and live work with Jinjer, DUNK! Festival (Belgium Post Rock), Blackwater Holylight, Delta Sleep, Caspian, This Will Destroy You, MONO, Deafheaven, COG, The Butterfly Effect, The Screaming Jets, We Lost The Sea, Jo Quail, Mammal, Bush. Offical music videos for Large Mirage, The Butterfly Effect, Mammal, Solkyri and Flaming Wrekage.