In 2011 James launched his music capture brand From The Pit which has focused on video since 2018. The core services are live music concert and festival video, music videos and documentary. Currently James is producing the Bird’s Robe Documentary around Australia and Europe. Recent work includes DUNK! Festival (Belgium Post Rock) 23 & 24, MONO, Deafheaven, Russian Circles, COG, The Butterfly Effect, Bush and Stone Temple Pilots tours. Offical music videos for Solkyri, Liz Van Gretsch and Flaming Wrekage.